Ask a founder how they will get customers and a good one has an answer ready. Ads to a landing page, a demo booking, a follow-up sequence, a close. It is fluent, it is logical, and every step connect... Read More

A founder makes dozens of decisions a week, most of them fast, most of them under pressure, most of them with incomplete information. Look back over a year of those decisions and the striking thing i... Read More

There is a particular kind of stuck that comes from two gaps at once. The business needs work you cannot do well, and there is no one around to help you do it. A skill gap and a support gap, open at ... Read More

You have found a task that does not need you. Good. That is the hard part, and once you see it, the instinct is immediate and almost always the same: find a person to hand it to. A virtual assistant,... Read More

You are building alone, or close to it, and everything is harder than it seems like it should be. The work never quite fits the week. Decisions pile up. You are pouring in real effort and the busines... Read More

Ask a founder what success looks like in twelve months and you usually get a forecast. Revenue up. Users growing. A bigger version of the thing they are building.The vision is not wrong. It just cann... Read More

Most founders treat their constraints as things to overcome or hide. The full-time job, the ten real hours a week, the thin savings, the network that does not reach the customer. These feel like admi... Read More

You are capable, and you are working hard, and the business has stopped moving the way it used to. The obvious response is to work harder still. You add hours, tighten the schedule, push through the ... Read More

The work has started to feel heavy in a way it did not at the beginning. Not harder in the interesting sense. Heavier. You push through it, and the pushing takes more each week, and somewhere underne... Read More

You know people. Former colleagues, a couple of past mentors, peers from an old program, people you helped once and people who helped you. If someone asked whether you have a network, the honest answ... Read More