Some founders are short on runway. Some are short on answers, still unsure whether the unit economics actually work. The hardest position is being short on both at once, because the two problems dema... Read More

The runway number most founders carry is the best-case number. It assumes costs stay where they are, revenue arrives when expected, and nothing unplanned shows up. That is a real calculation, and it ... Read More

When cash gets tight, the instinct is to cut a little off everything. Cancel a subscription here, trim a tool there, shave a small expense somewhere else, spreading the pain evenly across the whole l... Read More

Ask a founder what their biggest cost is and they usually know: the salary, the contractor, the office, the tool with the alarming monthly bill. That number is easy to name because it is large and it... Read More

Ask a founder whether their unit economics work and you often get a version of "I need to sit down and really model that out." The instinct is that unit economics is an accounting exercise, something... Read More

Once you have mapped your business cycles, it is tempting to feel finished. You have named the sales cycle, the delivery cycle, and the feedback cycle, put weeks against each, and seen the total. Tha... Read More

Founders track money carefully and time barely at all. They know their burn, their price, their runway, and they treat time as a background condition rather than a number, something that simply passe... Read More

An investor asks a founder how much runway they have. The founder starts to answer, then qualifies it, then adds a condition, then a range, then "it depends on a couple of things." Thirty seconds in,... Read More

Ask a founder how much runway they have and you tend to get one of two answers. A cheerful, round, optimistic number that sounds safe. Or a small flinch, followed by "I should really sit down and fig... Read More

There are two questions hiding inside "how do we charge for this," and founders answer them at the same time without noticing they are separate. How does money move, and how much of it moves. The fir... Read More