Most founders think customer research means booking time on someone's calendar.It does not. At least not at first.Before you send a single cold message, before anyone agrees to talk to you, your futu... Read More
Most founders know they are supposed to understand their unit economics. They have heard the term in investor meetings, accelerator programs, and startup advice columns. They nod when it comes up.Wha... Read More
Most writing on founder-problem fit tells you how to check whether you have it. That is the easy half.The harder question is the one a founder asks at eleven at night, when the honest answer to "do I... Read More
Most founders approach customer interviews as a sales pitch in disguise. They walk into the room with a vision, seek validation, and (unsurprising to anyone familiar with cognitive psychology) they f... Read More
Most founders know who has their problem.What they cannot tell you is when that person finally does something about it.That gap is not a small thing. It is the difference between a market full of peo... Read More
You found the place. You did the work, traced where your customer pays attention, and landed on a specific spot where they gather. A subreddit. A Slack. A professional group. You can name it. You kno... Read More
Most founders segment their market by who people are. Industry, role, company size, age, geography. They build a slide with three or four boxes, each one a type of person, and they call it segmentati... Read More
Most founders can tell you their customer's workaround is expensive. Almost none can tell you how expensive.They describe it in adjectives. It is inefficient. It is frustrating. It takes forever. Eve... Read More
You walk out of a customer conversation sure you understood it. You did. That is not the problem.The problem is what you kept. You stored the meaning and dropped the phrasing. A week later you can ex... Read More
Read your problem description out loud. If it leans on words like inefficiency, friction, visibility, engagement, or pain point, there is a good chance the person hearing it cannot picture what you a... Read More