In the late 1990s, a doctoral student at Carnegie Mellon set out to answer a question the field of entrepreneurship had been asking sideways for decades.Saras Sarasvathy wanted to know how expert ent... Read More
Steve Blank spent twenty years building and selling companies before he figured out why most of them almost failed.Not why competitors failed. Why his own companies, the ones he built and ran and too... Read More
In 1991, James March published what would become one of the most cited papers in organizational science.In it, he described a fundamental tension at the heart of every learning system: the choice bet... Read More
In the late 1990s, Clayton Christensen was asked to help a school district solve a discipline problem.Students were disrupting class. Talking out of turn. Acting out. The district had tried the obvio... Read More
Week 5: What Drucker Actually Said About the Business You're Building In 1994, Peter Drucker published an essay in Harvard Business Review that should be required reading for every founder before the... Read More
Week 4: The Lean Startup's Missing Layer In 2011, Eric Ries published a book that genuinely changed how a generation of founders thinks about building companies. The Lean Startup: How Today's Entrepr... Read More
Week 3: Kahneman Knew Founders Think Fast and SlowIn 2011, Daniel Kahneman published a book that should have changed how every founder thinks about every decision they make.And, while it changed part... Read More
Week 2: What Darwin Actually Said About Survival Everyone knows the phrase. Survival of the fittest. Four words that have been applied to business, startups, markets, and competitive strategy so man... Read More
Week 1: What Schumpeter Got Wrong About the Routinization of Innovation This series begins with Joseph Schumpeter because he identified the direction innovation was heading more clearly than anyone b... Read More