# Startup.Ready.
> A startup readiness assessment and development system that scores early-stage startups across six foundational pillars (Founder, Problem, Market, Business Model, Go-to-Market, Financial), diagnoses where the foundation is weak, and assigns structured worksheets to close the gaps. Decision intelligence for founders.

## Core pages
- [Assessment](https://startupready.ai/assessment): Take the free Startup Readiness Assessment
- [Framework](https://startupready.ai/framework): The Startup Readiness Framework
- [6 Pillars](https://startupready.ai/6pillars): The Six Pillars of Startup Readiness
- [Blog](https://startupready.ai/startup-readiness): Startup readiness articles across the six pillars
- [Essays](https://startupready.ai/essays): Foundations of Innovation essay series
- [About](https://startupready.ai/aboutus): About Startup.Ready. and Dr. Shaun P. Digan

## The six pillars
- [Founder Pillar](https://startupready.ai/founder-pillar): Capacity, skills, motivation, and constraints
- [Problem Pillar](https://startupready.ai/problem-pillar): Pain, frequency, and specificity
- [Market Pillar](https://startupready.ai/market-pillar): Concentration, proximity, and urgency
- [Business Model Pillar](https://startupready.ai/business-model-pillar): Value creation, delivery, capture, and moats
- [Go-to-Market Pillar](https://startupready.ai/go-to-market-pillar): Buying behavior, channel fit, message, and acquisition path
- [Financial Pillar](https://startupready.ai/financial-pillar): Revenue, cost, unit economics, cycle timing, and runway

## Key ideas
- [The Startup's Brain](https://startupready.ai/startup-readiness/startups-brain-intro): Why the six pillars are one connected system
- [Borrowed Strength](https://startupready.ai/startup-readiness/hidden-risk): Why your strongest pillar is where the risk hides

## About
Founded by Dr. Shaun P. Digan, PhD in Entrepreneurship (University of Louisville), author of Persuade (Wiley, 2021), with 15+ years working with 500+ early-stage founders.